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Building an Effective Google Ads Campaign

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Objective Selection

Clearly define the campaign goals, such as brand awareness, lead generation, or direct sales.

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Keyword Strategy

• Brand keywords
• Substitute products
• Complementary products
• Generic product keywords

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Ad Creation

Use clear, compelling ad copy with a strong call-to-action (CTA).

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Campaign Setup

Organize the campaigns by theme, select a bidding strategy, and configure targeting options.

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Campaign Launch & Testing

Run initial tests, monitor performance, and adjust based on key metrics.

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Reporting and Analysis

Set up regular reports to track metrics like CTR, CPC, conversion rate, and Quality Score.